How we work
One model everywhere: your offer, our media risk, payment on sales. Here is the process, and the channels behind it.
Step 1 — Offer development + CPA alignment
We start by working with you to pick the product or service to promote and shape an offer strong enough to convert cold traffic. Then we agree a cost-per-action or commission rate that works for both sides. Nothing launches until the economics are aligned — because we're spending our own money on your outcome.
Step 2 — Tracking setup + creative
We install tracking pixels, integrate with your existing affiliate network, or set up server-to-server postbacks — whatever your stack requires. Every click and conversion flows through our own attribution platform, so both sides see the same numbers. On creative, we need surprisingly little from you: a headline, a short brand description, and a handful of product images. We build the rest, including complete landing experiences on our owned properties where that's the right route.
Step 3 — Launch + optimization
Campaigns launch across the channels that fit your vertical: Microsoft Advertising search, Groupon sponsored listings, Oddbytes, and native placements. From the first sale onward we optimize toward customers with strong retention and lifetime value — not just cheap conversions — and we cut losing placements fast, because losses are ours, not yours.
Where your offer can run
| Channel | What it's good at |
|---|---|
| Owned review properties | High-intent shoppers actively comparing options in your vertical |
| Microsoft Advertising | Search demand, captured with tightly-managed keyword programs |
| Groupon sponsored listings | Deal-primed shoppers ready to try a strong intro offer |
| Oddbytes + native networks | Scaled discovery traffic, filtered hard by our tracking for real converters |