Sponsored Listings on Groupon
We were among the early media buyers on Groupon's sponsored listings platform, and we've been running brand programs there continuously since June 2025.
The program, click-to-sale
Why Groupon's audience converts
Groupon shoppers arrive deal-primed and ready to transact — the exact mindset a strong intro offer needs. Sponsored listings put a brand's offer directly into that stream, and because we track every session click-to-sale, we know precisely which placements produce customers and which produce noise.
What the numbers look like
| Measure | Result |
|---|---|
| Brand programs run | 20, across telehealth, cookware, pet food, mattresses, meal delivery and more |
| Tracked new-customer conversions | 986 over 15 months |
| Best-performing program | Over 5% of sessions converting to a sale |
| Attribution | Every session tracked click-to-sale in our own stack — no modeled numbers |
Conversion figures are from our first-party tracking. We publish engagement and conversion metrics, not partner-level financials.
How a program starts
The mechanics mirror everything else we do: agree an offer and a cost-per-action, wire up tracking, launch, and optimize against actual sales. Programs that work scale; programs that don't get cut quickly — our economics only work when yours do.
Ask about a Groupon program →